Vanessa Heng will share powerful insights into Korea’s growing cultural influence and why understanding its impact on global consumer attitudes has become a strategic advantage for brands worldwide. From entertainment to gaming, beauty to technology, Korea is not just setting trends — it is reshaping how consumers think, engage, and buy, It helps to design the new Customer Experience.
As Chief Operating Officer at The Catalyst Agency, Vanessa leads global marketing, esports, and entertainment initiatives across APAC, EMEA, and North America. Fluent in English, Mandarin, and Korean, she bridges markets and cultures, translating ambitious brand objectives into high-impact campaigns, large-scale activations, influencer ecosystems, and always-on content platforms at the intersection of gaming, technology, and culture.
